MUFG Union Bank Consumer Finance Marketing Manager, Director in Woodland Hills, California
Discover your opportunity with Union Bank® and become a part of one of the world’s leading financial groups. Union Bank is a member of Mitsubishi UFJ Financial Group (MUFG), the world’s 5th largest financial group in the world with total assets of over $2.4 trillion (as ranked by SNL Financial, April 2016) and 140,000 colleagues in nearly 50 countries. In the U.S., we’re 13,000 strong, working together to positively impact every customer, organization, and community we serve. At Union Bank, we aim to be the premier and most-trusted West Coast bank, serving customers with high-touch, local delivery and global capabilities as we leverage our rich, 150-year history. This is all part of our inclusive, high-performing culture supported by competitive Total Rewards, including our cash balance pension plan. Join a team that’s working to fulfill its vision to be the world’s most trusted financial group.
Reporting to the Union Bank Marketing Executive, the Marketing Director is responsible for the strategic marketing direction of the Consumer Finance line of business, including credit card and personal loans. This role is responsible for working directly with the line of business to create marketing plans that drive results. The incumbent also works closely with other line of business marketing strategists to develop thoughtful and relevant experiences across client segments. Additionally, this role is responsible for ensuring deliverables are managed on-time, on-budget, and on-brief.
Management or Supervision: Yes
Marketing Plan Development and Management
Create and manage annual marketing plans that align with the needs of the business line.
Re-visit plans quarterly to ensure they continue to meet business needs.
Oversee marketing budget and work with Finance to ensure the budgeting, forecasting, and in-year impacts are being accounted for on a monthly basis.
Serve as the day-to-day owner of specific high-profile marketing programs.
Business Partner Collaboration
Work with senior management across the line of business to align business needs with Marketing output.
Interact with senior management by providing both marketing expertise and sound business judgment.
Be familiar with the competition, including customer experience and marketing messaging.
Ideate and present innovative opportunities for testing and learning.
Work closely with the Marketing Shared Services (MSS) team to ensure all marketing activity is executed flawlessly.
Serve as the primary Compliance/Legal contact for Consumer Finance Marketing.
Work with Sales & Service team to develop associate readiness programs for upcoming marketing activity.
Provide ongoing management and mentorship of direct report marketing professionals.
Work with individual team members to create annual performance plans and conduct mid-year and annual performance reviews.
Drive a team spirit and a natural integration across customer segments/lines of business.
Work closely with other senior marketing leaders to support a superior and consistent customer experience.
Digital Marketing and CRM
Work closely with the Digital Marketing Team to ideate and drive the appropriate digital functionality of unionbank.com.
“Own” the digital content related to the respective section of unionbank.com.
Determine how best to onboard and maintain customer relationships.
Be an active participant in the development of a refresh of unionbank.com.
Responsible for activation of unionbank.com to be a source of rich content while also creating opportunities to drive revenue through the digital channel.
15 years of marketing experience, including experience in credit card marketing and/or personal loans
MBA or Master’s degree preferred
Experience in managing a team, but also contributing at an individual level
Knowledge, Skills, and Abilities
Exemplary verbal and written communication skills required
Strong, decisive leadership ability
Analytical prowess and fluency
Strong presentation skills in the presence of executive management
Flexibility to adjust in an often-changing business environment
Organized and process-oriented
Six Sigma experience a plus
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified.
We are proud to be an Equal Opportunity / Affirmative Action Employer and committed to leveraging the diverse backgrounds, perspectives, and experience of our workforce to create opportunities for our colleagues and our business. We do not discriminate in employment decisions on the basis of any protected category.
A conviction is not an absolute bar to employment. Factors such as the age of the offense, evidence of rehabilitation, seriousness of violation, and job relatedness are considered in all employment decisions. Additionally, it’s the bank’s policy to only inquire into a candidate’s criminal history after an offer has been made. Federal law prohibits banks from employing individuals who have been convicted of, or received a pretrial diversion for, certain offenses.